Τhe LIFE MESSINIA program entitled "Enhancing biodiversity and ecosystems through engaging businesses" is the demonstrative part that highlights the benefits of linking entrepreneurship and biodiversity and creates the conditions for the development of this new market.
In particular, the proposed project will create the appropriate conditions for undertaking economically viable business initiatives for product or services, exploiting ecosystem services supporting sustainability combined with biodiversity protection. In addition, the business and biodiversity model will be promoted through the implementation of demonstrative management actions in the program area as well as in other parts of Greece, highlighting the economic value created for business by protecting biodiversity. With the implementation of demonstrative actions on marine, coastal and terrestrial ecosystems of Messinia, in collaboration with private and public institutions and planned information and education actions are expected to create a core business that actively contribute to preserving the natural capital of the region.
The Coordinating Beneficiary of the Program is Piraeus Bank.